What the 50 cent fare means for Queensland transport | GHD Insights

Low fares, big questions: what the 50 cent fare moment means for Queensland’s transport system

Author: Max Goonan
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At a glance

With the Brisbane 2032 Olympic and Paralympic Games fast approaching, the question now is how this momentum can be translated into a transport system that is ready on time, one that supports growth, equity and liveability long after the closing ceremony. We explored what lies beyond pricing reform, and why this narrow window to shape a lasting transport legacy should not be missed.


The bold 50 cent fare initiative has sparked a significant increase in public transport usage and is fast reshaping travel habits. With an increasing population, how do we harness behaviour change and drive greater connectivity to deliver a mobility legacy for the South-East Queensland (SEQ) region as a whole.


Discover the opportunity to reimagine mobility strategies that can balance transport needs alongside new placemaking, to create dynamic liveable destinations up to and after 2032.

The 50 cent fare has shifted travel behaviour in South‑East Queensland. This article examines the challenge of sustaining change, the response needed and the potential long‑term impact on transport outcomes.

A pricing decision that changed the conversation

The impact of the 50 cent fare trial has been immediate and visible. More people are choosing buses, trains, light rail and ferries for everyday trips, not just peak‑hour commutes. For many households, affordability has unlocked trips that previously felt out of reach, from weekend travel to non‑work journeys.


This shift matters because it reframes public transport as a default option rather than a last resort. When people experience reliable, affordable services, they reassess long‑held habits around car use. Early data suggests this change is not limited to inner‑city areas, with strong patronage growth reported across coastal and regional corridors.


Pricing alone, however, cannot carry the load. If services feel infrequent, indirect or disconnected from daily routines, old habits can quickly return. In a region where many people still rely on private vehicles and travel long distances each day, turning this momentum into lasting outcomes depends on improving connectivity across the network and aligning policy, planning and investment decisions.

Growth pressures demand more than incremental change

South-East Queensland is growing at pace. Population forecasts point to millions more residents over the coming decades, with growth concentrated in outer suburbs and regional centres. Many of these areas already face long commutes and limited transport choice.


Major projects such as Cross River Rail, Brisbane Metro and the Gold Coast Light Rail are reshaping parts of the network. These investments improve capacity and reliability, yet they also highlight a broader challenge: how to connect new communities to jobs, education and services without locking in car dependency.


The 50 cent fare has shown that demand exists when access improves. The next step is to align transport planning with land use, employment and housing decisions, so people can live closer to opportunity or reach it easily without relying on a private vehicle.

Streets as places, not just corridors

One of the most significant opportunities emerging from the fare trial is renewed focus on how streets function. Queensland’s Movement and Place Policy reframes roads and corridors as shared spaces that balance movement with place‑making.


This approach recognises that transport infrastructure shapes everyday life, from how easily people reach work and services to how safe, walkable and connected streets feel. Bus priority lanes, shaded footpaths and safer crossings can make public transport feel practical and inviting, particularly for people with caring responsibilities, mobility challenges or irregular work hours.


International examples reinforce this thinking. During the Paris 2024 Olympic and Paralympic Games, the city reallocated road space to prioritise public and active transport, reducing travel times while maintaining strict controls to prevent private vehicles reclaiming that space. The lesson is clear: managing road capacity is as important as building new infrastructure.

Planning around people, not modes

Traditional transport planning often starts with modes — road, rail or bus — and works backwards. A mode‑agnostic approach flips that logic by starting with people and their daily journeys.


This means asking different questions. Where do people need to go? At what times? What barriers do they face along the way? For some communities, a frequent bus spine supported by safe walking connections may deliver more value than a large rail project. For others, integrating active travel and micro‑mobility into existing corridors can unlock shorter, more flexible trips.


On the Sunshine Coast, proposals such as a high‑frequency coastal spine demonstrate how combining rapid buses, active travel and shared mobility can respond to local travel patterns. Success depends on designing services around real journeys, from shift workers and students to visitors, rather than abstract network diagrams.

Measuring what matters

If transport investment is to support broader community outcomes, how success is measured also needs to evolve.


Patronage and journey times remain important, but they tell only part of the story.


New metrics can capture whether people can reach jobs, healthcare and education within reasonable timeframes, how safe and comfortable their journeys feel, and whether streets support healthier, more inclusive communities. Indicators linked to wellbeing, access and environmental conditions provide a fuller picture of value.


This broader lens helps decision‑makers prioritise projects that deliver tangible benefits where they are most needed, rather than defaulting to familiar solutions.

Turning momentum into lasting outcomes

The 50 cent fare has done more than reduce the cost of travel. It has demonstrated that behaviour can change quickly when people trust the system. The challenge now is to build on that trust through coordinated planning, targeted investment and people‑focused design.


Key takeaways are clear:

  • Pricing reform can unlock demand, but service quality is what sustains it
  • Growth requires transport and land use decisions to move in step
  • Streets that work as places strengthen communities as well as networks
  • Planning around people creates more flexible and inclusive outcomes

Explore how the 50 cent fare moment could shape long-term transport outcomes across SouthEast Queensland
Read the full paper

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