What is digital transformation?

Digital transformation is the integration of digital technologies across all areas of an organisation, such as products, services, or operations, to deliver value to customers.
advanced technology coding in a tablet
In an interconnected world driven by digital advancements, embracing such a change goes beyond mere adaptation to global trends and industry standards: it’s a commitment to innovation and the constant pursuit of new, superior approaches to tasks and processes.
In an interconnected world driven by digital advancements, embracing such a change goes beyond mere adaptation to global trends and industry standards: it’s a commitment to innovation and the constant pursuit of new, superior approaches to tasks and processes.

Why does this matter?

Digital transformation can help elevate organisations by improving customer experience and satisfaction, increase efficiency and productivity, enhance agility and innovation, reduce costs and risks, and create new revenue streams and business models, among other benefits.

Digital transformation can also help organisations respond to changing customer expectations, market conditions, and local or global events. The COVID-19 pandemic is a great example of how organisations adopted digital solutions to enable remote work, online learning, telehealth, e-commerce, and contactless delivery.

What is GHD doing about it?

As a professional services company, aside from our focus on engineering, architecture, environmental and construction services, we at GHD also have a dedicated digital transformation business called GHD Digital, which can help you unlock innovation, embrace the future and change communities for good.

GHD Digital has a diverse and talented team of more than 600 professionals, including data scientists, design thinkers, immersive digital consultants, project managers and innovators. With the combined global and local expertise of GHD’s 10,000 engineering, construction and design experts, we take a role by your side, helping you navigate and solve complex challenges with advanced technology.

Highlighting our commitment to digital transformation, we helped a pipeline operator in North America optimise pipeline flow through data analytics and hydraulics study. By leveraging our diverse team of professionals and advanced technology, we achieved a 46 per cent reduction in operating costs and a 40 percent increase in throughput. This project demonstrates how we can create digital solutions and platforms that address complex challenges and opportunities for its clients and communities.

Articles referenced

Coursera 2023, ‘What is digital transformation? Definition, strategy, and examples’, retrieved June 2, 2023, from https://www.coursera.org/articles/digital-transformation

Salesforce n.d., ‘What is digital transformation?’ retrieved June 2, 2023, from https://www.salesforce.com/products/platform/what-is-digital-transformation