Building the transport future we want starts with asking different questions

The biggest transport opportunities are often hidden in the journeys people aren't making yet.
Author: Maddy Stahlhut, Brendan Langfield, Erin Jackson
Person with a delivery backpack riding an electric scooter on a sunlit suburban street. Person with a delivery backpack riding an electric scooter on a sunlit suburban street.

At a glance

Traditional active transport forecasting tells us how people travel within the limits of today’s network. It tells us far less about how they would choose to travel if safer, more connected options existed. Our new vision-led approach changes the question. By examining people’s needs, travel choices, barriers and local context, it reveals demand that historical data can overlook and gives planners and asset owners a stronger evidence base for investment decisions.
Traditional active transport forecasting tells us how people travel within the limits of today’s network. It tells us far less about how they would choose to travel if safer, more connected options existed. Our new vision-led approach changes the question. By examining people’s needs, travel choices, barriers and local context, it reveals demand that historical data can overlook and gives planners and asset owners a stronger evidence base for investment decisions.

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Praesent cursus euismod magna, sit amet semper lacus hendrerit vel. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Fusce ornare semper arcu, quis eleifend nibh pretium eu. Etiam feugiat tortor euismod velit ornare, ut efficitur ligula pretium. Fusce sed velit quis velit eleifend rhoncus. Praesent cursus euismod magna, sit amet semper lacus hendrerit vel.

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REMEMBER TO PASTE AS PLAIN TEXT. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Fusce ornare semper arcu, quis eleifend nibh pretium eu. Etiam feugiat tortor euismod velit ornare, ut efficitur ligula pretium. Fusce sed velit quis velit eleifend rhoncus. Praesent cursus euismod magna, sit amet semper lacus hendrerit vel. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Fusce ornare semper arcu, quis eleifend nibh pretium eu. Etiam feugiat tortor euismod velit ornare, ut efficitur ligula pretium. Fusce sed velit quis velit eleifend rhoncus. Praesent cursus euismod magna, sit amet semper lacus hendrerit vel.

Praesent cursus euismod magna, sit amet semper lacus hendrerit vel. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Fusce ornare semper arcu, quis eleifend nibh pretium eu. Etiam feugiat tortor euismod velit ornare, ut efficitur ligula pretium. Fusce sed velit quis velit eleifend rhoncus. Praesent cursus euismod magna, sit amet semper lacus hendrerit vel.

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REMEMBER TO PASTE AS PLAIN TEXT. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Fusce ornare semper arcu, quis eleifend nibh pretium eu. Etiam feugiat tortor euismod velit ornare, ut efficitur ligula pretium. Fusce sed velit quis velit eleifend rhoncus. Praesent cursus euismod magna, sit amet semper lacus hendrerit vel. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Fusce ornare semper arcu, quis eleifend nibh pretium eu. Etiam feugiat tortor euismod velit ornare, ut efficitur ligula pretium. Fusce sed velit quis velit eleifend rhoncus. Praesent cursus euismod magna, sit amet semper lacus hendrerit vel.

Praesent cursus euismod magna, sit amet semper lacus hendrerit vel. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Fusce ornare semper arcu, quis eleifend nibh pretium eu. Etiam feugiat tortor euismod velit ornare, ut efficitur ligula pretium. Fusce sed velit quis velit eleifend rhoncus. Praesent cursus euismod magna, sit amet semper lacus hendrerit vel.
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