Beyond AI

The generative wave: How AI is transforming businesses of tomorrow

With lightning speed, AI has shaken the foundations of how we use technology. So what opportunities are there for business, what are the dangers, and how can we avoid them? Listen to Transform – Tomorrow’s thinking, today on Spotify and Apple Podcasts.

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Key findings

  • GHD Digital estimates that advancements in generative AI have the potential to revolutionise the global economy, potentially driving a five to six percent increase in global GDP over the next ten years.
  • GHD Digital estimates that the global market for generative AI to reach USD1.5 trillion in revenue by 2033 from USD50 billion in 2023.
  • While 9 out of 10 executives are aware of the imminent disruptions that will arise from generative AI, only 5 out of 10 express confidence in their ability to successfully navigate and embrace this transformative technology.
  • The ability of generative AI models to produce highly realistic content, such as text, images or videos, can be misused to create biased and misinformed content. According to GHD analysis, about 50% of generative AI-generated data is fabricated or inaccurate.
Generative AI is like building a bridge between human intelligence and artificial insight. It is not merely about ensuring that the algorithms are reliable; it's about fostering a deep understanding of how AI tools generate their outputs, how they learn from their mistakes and how they evolve. The transparency in the process helps create a partnership where human creativity and AI capabilities thrive together for a better future.”
Kumar Parakala, President at GHD Digital
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